Asia continues to be one of the key markets for travel accessories specialists, Travel Blue who comes to TFWA Asia Pacific (Basement 2, G1) with a portfolio of new products.

 

The brand views Asia as an important part of its global travel retail strategy, so will be using the exhibition to help continue expending in the region, and introduce its new range to its current Asia partners.

 

Jonathan Smith, Travel Retail Director, Travel Blue, comments: “The Singapore show is an important date in our travel retail schedule. We have been working hard to develop a strong portfolio offering, and we are excited to share the new products with our customers.

 

“Getting the products right for the consumer is vital. We have been seeing an increase in the demand from consumers in Asia for travel products that will make their journeys more comfortable and safer – this is what our portfolio offers.”

 

The new products from Travel Blue include:

 

The Cool Pillow produces a natural, lasting, cool and comforting sensation with memory foam that features refreshing cool pads that are integrated into the travel pillow’s cover.

 

The Tranquility Pillow is ergonomically shaped using Memory Foam material for soft support and moulds to the user’s contours of the neck and shoulders.

 

As previously reported, Travel Blue will also be showcasing its RFID Money Belt, RFID Neck Wallet, RFID Passport Protector and RFID 2 x Pocket Set.

 

“We are focused on continuing to develop products that give us a competitive edge in the channel,” adds Smith. “Releasing the most up to date, relevant products that appeal to the regional passenger profile is a vital part of our strategy, and one that we are very proud of.

 

“This region is important in our strategy, so we are focused on releasing products that appeal to the consumers wants and needs to ensure we continue to be a market leader in travel accessories.”