Pernod Ricard Global Travel Retail (PR GTR) and retail partner, Lotte Duty Free are now offering passengers the opportunity to pick up products exclusive to Singapore’s Changi Airport, among its Blended Scotch and Cognac portfolio.

 

The Royal Salute 21YO The Signature Blend Singapore Edition and the Martell Cordon Bleu World Cities Singapore Edition, ‘inspired by the beauty of Singapore’, have been launched in partnership with leading South Korean travel retailer, Lotte Duty Free, and are now available exclusively at Singapore’s Changi Airport.

 

“The Royal Salute Singapore Edition giftbox celebrates the city’s landmarks and native botanicals, with The Royal Salute Lion proudly sitting amongst the iconic Supertree Grove, the Marina Bay Sands centre and the Singapore and Queen orchids,” said PR GTR.

 

Singapore’s urban landscape is also celebrated in the very first city exclusive of the Martell Cordon Bleu range, Maison Martell’s best-selling Cognac in travel retail.

 

“It features a refreshed design drawing from the captivating Singapore city landscape alongside the flight of the swift, the brand’s historic emblem,” added PR GTR.

 

‘PREMIUMISATION CONTINES TO FLOURISH’

To mark the launch of these limited editions, PR GTR and Changi Airport are hosting a pop-up experience at T3 Departures, which will conclude at the end of April.

 

Whilst promoting the group’s portfolio of brands, including Absolut, Chivas, Ballantine’s, The Glenlivet and Secret Speyside, the new Royal Salute and Martell Singapore City editions take the spotlight at the centre of the store.

 

Liya Zhang, Vice President of Marketing, PR GTR commented: “We are delighted to share two truly unique and luxury products from Royal Salute and Martell with passengers at Changi airport.

 

“As the trend for premiumisation continues to flourish in the channel, these duty-free city exclusives are perfect for shoppers on a mission to find unique and collectable items on their travels.”

 

Zhang spoke to TRBusiness for its Wines & Spirits report in the December ezine. Read the interview with Zhang and Mohit Lal, Chairman and CEO of Pernod Ricard GTR on p28 at this link: https://bit.ly/3O4kZz9

 

‘REKINDLING THE JOY OF SHOPPING’

Speaking on the product launches, Edward IM, Managing Director of Lotte Travel Retail Singapore shared: “As part of our long-standing partnership with PR GTR, these Singapore city limited editions allow us to reconnect with travellers through exclusive items inspired by the beauty of Singapore.

 

“We are delighted to be able to bring the spirit of the city to consumers through these iconic brands and designs.”

 

Gwyn Sin, Vice President, Airside Concessions, Changi Airport Group said: “As we welcome passengers back to Changi Airport, we hope to re-kindle the joy of shopping during travel. Limited-time exclusives such as these new city editions give shoppers a sense of novelty and create excitement which will uplift the entire shopping experience.”

 

Both products will be available exclusively at Singapore Changi Airport T1 and T3 Lotte Duty Free stores as well as online at iShop Changi for an RRSP of SGD $280 (Royal Salute 21 YO The Signature Blend Singapore Limited Edition) and SGD $340 (Martell Cordon Bleu World Cities Singapore Limited Edition).

 

Travellers can further experience the world of Martell with the Martell brand e-store on ishopchangi, Changi Airport’s online shopping hub.