Aelia Duty Free and Dior have been handing out the testers at the fragrance giant’s new launch of Poison Girl in the retailer’s digital space called ‘La Scène’, at Aeroport Nice Cote D’Azur Airport Terminal 1.

 

Both the latest launch and line have been inspired by the iconic Poison range, as Dior shows off its latest offering comprising a sweet and floral fragrance aimed clearly at the younger ‘more fly-away and assertive woman’.

 

Working with Aelia’s La Scène digital platform, Dior has developed an interactive and digital iPad application which it says is inspired by Tinder, entitled ‘Which Poison are you?’

 

 

In response to a few questions about their personalities and habits, customers receive recommendations from shop staff suggesting which Poison fragrances are most likely to suit them, while offering testers for them to try before they buy while they are engaged.

 

At the same time, Aelia Duty Free and Dior are utilising the airport’s Terminal 1 contentainment space and high resolution LED screen to showcase the latest television advertisements for the brand – as well as attracting the attention of passengers passing by.

 

 

These feature French-American model and actress Camille Rowe in various poses against a background of music and police sirens, chanting ‘nobody rules these streets at night like me…’ and ‘I’m not a girl… I’m Poison’.

 

According to Dior’s exclusive perfumer-creator François Demachy, Poison Girl has been created as a contemporary fragrance that is intended to be floral, gourmand, sweet and sharp. [This version of the Poison line was first launched in Paris on 4 February 2016-Ed].