Stylish travellers seeking a wardrobe refresh for themselves – or their much-loved pet – will find all they need at the new BOSS pop-up at Zurich Airport, which opened today.

Switzerland’s newest BOSS pop-up store spans over 100 square metres and is described as a ‘versatile space’, offering a curated product selection to suit the travelling consumer.

In store, shoppers can find the full range of the BOSS Menswear collection, in addition to accessories, watches, eyewear and fragrances.

Further to this, the newest BOSS product category – dogwear – is available to browse and buy.

“We are very happy to welcome BOSS at Zurich Airport and showcase their new brand image as well as a well-curated collection for our passengers,” said Heidi Köpple, Head Commercial Centers – Commercial at Zurich Airport.

“The look and feel will change a couple of times during the next months to perfectly adapt to the changing passenger needs according to the relevant seasons.

“We are convinced that our passengers will enjoy BOSS, as it is a perfect addition to our airside portfolio.

“In addition, we look forward to opening the permanent store with Boss in spring 2023.”

There will be a number of store takeovers during the holiday period and into the new year to elevate the offer, giving customers access to exclusive product drops.

Digital storytelling and touchpoints help to enrich the customer journey and enhance the brand experience by offering an insight into the world of BOSS and its latest collection.

Seasonal campaigns are further amplified via digital screens and in-store activations.

BOSS underwent a brand refresh in early 2022, which established its new brand attitude of ‘inspiring and empowering people’.

As Köpple mentioned, BOSS will open its permanent store at the international hub in April 2023. Located on Level 2, it will showcase the latest store concept.