Gebr. Heinemann and Umberto Cesari execute wine barrel promotion at BLQ

By Andrew Pentol |


Gebr. Heinemann and Umberto Cesari celebrate their successful promotion at Bologna Airport.

Heinemann Duty Free and Italian wine brand Umberto Cesari winery have partnered to execute a wine barrel promotion at Bologna International Airport in October and November.

The barrel was specifically designed for Heinemann Italia. It is around five meters long and as high as the Heinemann Duty Free Shop ceiling. Passengers can find a wine bar tasting area inside the barrel where they can explore Umberto Cesari’s finest wines during the promotion.

Christoph Steenbock, Category Manager, Heinemann Italia said: “Umberto Cesari is our most important local wine brand at Heinemann Duty Free in Bologna and perfectly represents our local footprint in the wine category. We have seen a great deal of attention as well as a tremendous increase in sales from the giant wine barrel installation and we are particularly happy to launch this enticing promotion together with our longstanding partner Umberto Cesari.”

Founded over 50 years ago, Umberto Cesari has become a major ambassador for high-quality fine wines. It has also entered Heinemann Duty Free shops at other locations such as Oslo and Bergen.

Gianmaria Cesari, Owner, Umberto Cesari commented: “It is a great pleasure for us to celebrate with this installation. Knowing the innovative spirit of Heinemann, I am certain that this will be only the first of many surprises that we will reserve for the passengers of Marconi Airport.”


Before entering security, passengers will notice an advertising promotion highlighting the activation on screens across the landside area.

Nicola Gualandi, Retail & Advertising Business Development, Bologna Airport remarked: “Bologna Airport is pleased to strengthen the bonds with excellent local producers by celebrating today an important partnership that unites one of the main world players in the airport retail sector, Heinemann, with one of the main local excellences in the wine sector, Umberto Cesari.


The barrel is around five meters long and specifically designed for Heinemann Italia.

“This partnership represents an important moment of synthesis of the founding values of the commercial strategy of Bologna Airport. This is a combination of internationality and local excellence to offer passengers not only a product but a travel experience.

These values are perfectly expressed today through the installation that we can observe and through the numerous tastings aimed at improving passenger experience.”


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