Longchamp opens unique new shop at Madrid Airport

By Charlotte Turner |

French luxury leather goods and clothing house, Longchamp, has opened a new 102sq m store at Madrid Airport’s duty free mall, ‘the first of its kind’ from the brand.

 

The new and fifth Longchamp store in Spain is located in the newly renovated Terminal 4 at Barajas airport, carrying bag and and accessories ranges to the largely Spanish and Latin American passengers who pass through the terminal.

 

The brand says the emphasis is on the essence of Longchamp’s ‘elegance and modernity’, paying homage to the brand’s tradition of craftsmanship and quality.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Longchamp CEO, and grandson of the House’s founder, Jean Cassegrain says of the opening: “The duty free market is becoming more and more sophisticated and we are delighted to open our own store in Barajas airport.

 

“Madrid is one of Europe’s most elegant capitals and passengers travelling through the terminal will be able to discover Longchamp’s French heritage, classic elegance, family roots and craftsmanship.”

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

International

Men buy and spend more in travel retail says new research by m1nd-set

Men have a higher conversion rate and spend more when shopping in travel retail, says new...

Middle East

Saudia Arabia's KKIA unfurls T3 duty free expansion

King Khalid International Airport (KKIA) has unveiled the first stage of its much-vaunted duty...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend