Travel retailer Unifree is backing the Bowmore x Aston Martin collaboration with a “captivating” pop-up at Istanbul Airport.
As part of the partnership, the Aston Martin design team has reimagined the packaging of Bowmore 10, 15 and 18 Year Old single malt Scotch whiskies.
Each expression has been paired with car designs and stories that “harmonise” with the range.
Passengers are encouraged to immerse themselves in the brands at the pop-up until it closes on 30 September.
The packaging trio is the latest activity in the partnership between the Islay distillery and the celebrated car maker, which first kicked off in 2021.
“As Unifree, we always aim to bring the best products and brands to those who desire it, in our mission we have adopted,” said Unifree Duty Free CCO, Ceren Tonguç.
“We are happy to be able to bring these iconic products born from the Bowmore X Aston Martin to our guests who want it.”
Ruediger Stelkens, Gebr. Heinemann LTC Purchasing Director Heinemann added: “For whisky lovers and collectors, we are delighted with the Bowmore x Aston Martin collaboration with its iconic design.
“We are excited to add these great products to our range. It is also a testament to our fruitful partnership with Bowmore.”
The new collection is available across many airports under the ‘Made to move you’ line.
Unifree Duty Free operates in partnership with Gebr. Heinemann and has a presence across Izmir, Ankara, Gazipasa, Tbilisi, Batumi, Kutaisi, Skopje, Ohrid, Tunisia, Riga, Medina, and Bodrum Airports.
In February, Bowmore parent Beam Suntory hailed “exceptional” full-year results, with sales running 24% above pre-pandemic 2019 levels.
Back in July, ATU Duty Free, a subsidiary of TAV Airports and Unifree Duty Free/Gebr. Heinemann, expanded its duty free footprint at Dalaman Airport with the opening of Luxury Square and Old Bazaar spaces.