YSL creates a Summer Beauty Oasis pop-up at Paris Charles de Gaulle

By Trbusiness Editor |

YSL Summer Beauty Oasis Paris Charles de Gaulle

YSL channels the Majorelle Garden in Morocco for its latest Paris CDG pop-up.

Yves Saint Laurent (YSL) Beauty has unveiled its exclusive Summer Beauty Oasis pop-up at Paris Charles de Gaulle Airport. The animation went live on 15 June and will run at the location until 31 August.

The interactive space, which showcases YSL’s fragrance and makeup portfolio, is designed to immerse travellers in the brand universe.

The pop-up design and theme was inspired by the Majorelle Garden in Morocco, bought by Saint Laurent and his partner Pierre Bergé in 1980. It features the signature Majorelle shade of blue and a mosaic floor.

Visitors are invited to discover the YSL fragrance portfolio, with a focus on the key pillars Libre, Black Opium and Y. Placing their chosen scent on an interactive table activates a soothing wave on-screen. This is followed by a screening of the fragrance’s campaign, and a simultaneous spritz of the juice into the air.

YSL Summer Beauty Oasis Paris Charles de Gaulle

The pop-up invites travellers to discover YSL’s fragrance portfolio, enjoy a makeover, and trial the brand’s new eyeshadow palettes.

Travellers who subsequently make a purchase can customise their fragrance via a UV printing service, which features a selection of exclusive patterns.

The pop-up also incorporates a dedicated beauty station where visitors can enjoy makeovers and trial the brand’s new eyeshadow palettes, including a travel retail exclusive created specifically for the Summer Beauty Oasis animation.

YSL Summer Beauty Oasis Paris Charles de Gaulle

Passengers can personalise their fragrance purchases with exclusive patterns via the on-site UV printing service.

Other key elements include a digital entertainment zone where travellers are invited to play a game via a special app to win a range of prizes.

Prior to launching in Paris, in July the Yves Saint Laurent Summer Beauty Oasis event was present at Dubai International and Beirut-Rafic Hariri International Airports.

READ MORE: YSL Beauté launches Or Rouge in Hainan with pop-up and celebrity events

READ MORE: YSL Beauty reveals Black Opium animation and gamification campaign

READ MORE: YSL Beauté breaks Mova Mall Weibo record with bold New Year campaign

 

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