Bitmore has unveiled a new range of comfort neck pillows with sustainability credentials named Snoooza, which is helping to cut down on the amount of plastic in our oceans.

The luxury pillows come in two models: one made from recycled memory foam (RRP £20, weighing 227g) and the other with recycled ABS beads (RRP £15, 120g).

Both models feature Global Recycled Standard (GRS) certified recycled materials with hygroscopic anti-perspiration yarn.

The fibre is made from reclaimed plastic bottles collected within 50 kilometres of coastlines in countries or areas that lack formal waste or recycling systems.

Plus, they’re carbon neutral.

The pillows can be folded up into small pouches (also made from recycled materials), making them ideal for use inflight.

“Statistics relating to ocean plastic are very disturbing, so this one of the big reasons that, as a responsible player in travel retail, we are delighted to introduce our Snoooza pillows to the market,” said Bitmore CEO Hoj Parmar who believes the neck pillows could be the ‘first to be carbon neutral in our industry’.

“From any single fibre yarn removed from the pillow, we can validate our material is authentic and the material used is 100% made from PET recycled plastic bottles.

“Compared to using virgin fibre, the recycled fibre we use significantly offsets using new petroleum, emitting fewer greenhouse gases and conserving water and energy in the process.

“That makes a big difference for our future.”

The recycled memory foam Snoooza is available in three colours: Grey/Lime Green, Grey/Tangerine Orange and Grey/Aqua Blue.

The recycled beads Snoooza is available in four colours: Smoke Grey, Tangerine Orange, Aqua Blue and Mustard Yellow.

Both are being showcased for the first time at the Bitmore stand (Blue Village F23) at the TFWA World Exhibition in Cannes.