To celebrate the global launch of its first men’s fragrance created by Tomas Maier, Bottega Veneta hosted a private dinner exclusively created and prepared by Michelin three star chef, Massimo Bottura, in Milan on Wednesday night (25 June).

 

The event, which took place on the 31st floor of the Pirelli Tower, was co-hosted by fragrance house, Coty, which owns the Bottega Veneta fragrance franchise.

 

[Above: Three Michelin star chef Massimo Bottura and below L to R: Creative Director of Bottega Veneta, Thomas Maier and face of the new men’s scent Zac Steiner]

 

Tomas Maier, Creative Director of Bottega Veneta, Marco Bizzarri, President & CEO of Bottega Veneta, and Jean Mortier, President of Coty Prestige, welcomed guests, including journalists from around the world, at the exclusive event.

 

VIP guests included Franca Sozzani, Editor-in-Chief of Vogue Italia; jewellery designer, Osanna Visconti di Modrone; top fashion consultant Coco Brandolini; along with the fashion world’s elite players.

 

The Bottega Veneta fragrance will be available for purchase globally, including travel retail, starting September 2013.

 

[A full report along with interviews will appear in a later edition of the Travel Retail Business Magazine]