Coach will be exhibiting its new Spring 2017 travel retail exclusive collection at next month’s TFWA World Exhibition (Riviera Village – RH5), featuring three new silhouettes, including a Turnlock Chain Tote, a Gazette Crossbody and a Crossbody Clutch.

 

The New York fashion accessories company says these new offerings consist of ‘the highest quality leather’ in three new shapes which are ‘exclusively available’ in two brand new colours for this Spring season, Coral and Stone.

 

The company says it has also added two existing silhouettes to its Spring 17 collection, including its Passport Case/Luggage Tag Set and the Keep All – with both available in the aforementioned new colours.

 

TRAVEL RETAIL EXCLUSIVES: STRATEGICALLY ‘KEY’

The company adds that the ‘craftmanship and authenticity’ has been highlighted in the designs, with each Spring 17 Coach bag now incorporating a Storypatch 59x45mm patch of leather that reads, ‘This is a limited edition Coach bag. It was handcrafted from the finest materials. It’s superior craftsmanship and attention to detail reflect our commitment to enduring quality.’

 

 

Commenting, Paulo Colino, Vice President, Coach International said: “Ensuring that we release travel retail exclusives is a key part of our strategy for this channel. In the past our travel retail exclusive line used to compose of an exclusive colour for items that were offered in the domestic market.

 

“In April, we launched our Travel Exclusive collection, where we offer exclusive styles of handbags and accessories that cannot be found in other channels. We have had a lot of positive feedback and seen a lot of success, so we are confident that our Spring 17 exclusive collection will add to this.

 

TRAVEL RETAIL CHANNEL ‘VERY IMPORTANT’

“Travel Retail is a very important channel for Coach. We have been present in the channel for over 20 years and today have more than 120 shops in 30 countries, most of them with a full boutique set up.

 

“TFWA World Exhibition is the biggest highlight of the travel retail calendar; we view it as an essential show in order for us to expand our business globally, meet our current customers and gain insights into channel itself.”

 

The company says it will also be showcasing its Fall 2016 Travel Exclusive collection, including the Sophia Tote and Travel Wallet and its boxed Passport & Luggage Tag Set in new fashion colour Burgundy.