We are delighted to announce the new m1nd-set ‘Monthly Hainan Insights’ series, exclusive to TRBusiness, furthering our mission with the Swiss research firm to keep readers fully informed on the rapidly evolving consumer trends of Hainan’s duty free shoppers.

 

‘Relevant, reliable and reputable’ this monthly executive digest offers invaluable need-to-know data and research on what has been described as a modern-day ‘duty free paradise’.

 

This month m1nd-set reveals that the top three categories for duty free sales in Hainan are beauty, followed by jewellery & watches, then fashion & accessories in third.

 

The leading consumer insights firm also shares that 72% of Hainan duty free shoppers are currently open to discovering new brands and that 78% of shoppers would like personalised digital profiling and service offerings from TR brands.

 

Interestingly, lower prices (32%) and product authenticity (31%) are the top two driving factors in attracting shoppers to Hainan’s duty free shops.

 

*Fieldwork conducted in Q2 2021 using m1nd-set’s unique database of international travellers. For more information on m1nd-set, contact: [email protected]