Following the launch of Simply Jil Sander earlier this year, Coty announces the launch of Sun Shake; an innovative limited edition summer fragrance from the German fashion designer, which will hit European travel retail counters this month.

 

The new scent is ‘the world’s first’ to use patented bi-phase perfume technology – “state-of-the-art innovation that subtly fuses the scent’s tropical colours by simply shaking the perfume bottle,” says Coty.

 

Featuring a yellow juice in the top and a ‘vivid pink nectar’ at the bottom of the flacon, the two shaken together forms an ‘appealing coral hued cocktail’. In less than 90 seconds the two colours then separate again. Although the bottle holds juice in two different colours, the scent is the same throughout.

 

Talking about the inspiration and technology behind the new scent, Coty’s R&D team said: “Bi-phase technology already exists on skin care and we had the idea to apply it on fragrance for a new, very visual effect.

 

 

BRIGHT CITRUS ACCENTS

“We spent a lot of time with the marketing team on the colours, it was very important and challenging for us to find two nice, summery colours that mixed to create a third colour, that would be qualitative and appealing at every phase of the ‘shake’ movement.”

 

Coty says Sun Shake, created by perfumer Nathalie Lorson, is a blend of bright citrus accents such as bergamot, mandarin, lemon peel, pink grapefruit zest, frangipani flower and musks.

 

“I have always felt very close to the brand and was particularly lucky to personally meet Jil Sander when I created ‘Sensations’,” says Lorson. “Since then my happy life with Jil Sander has included many signature fragrances, such as Jil Sander ‘Pure’ For Women and For Men, as well as Jil Sander ‘Delight’. The Sun franchise is familiar to me – Sun is so iconic.”