Lanson revamps packaging for Le Green Bio-Organic Champagne

By Kristiane Sherry |

Lanson is focusing on sustainability with its Le Green Bio-Organic pack refresh.

Maison Lanson has revealed new transparency-themed packaging for its Le Green Bio-Organic release, which was one of the first organic Champagnes to market when it launched in 2018.

The packaging refresh offers more informative labelling detailing the blend, dosage, harvest, reserve wines, and disgorgement date, along with traceability functionality.

Le Green Bio-Organic is presented in a more lightweight bottle without secondary packaging to minimise carbon emissions. Lanson stressed it prefers local, responsible sourcing for all its packaging.  

The bottle highlights the specific terroir information on The Malmaison Estate, a 16-hectare pilot vineyard where the grapes for Le Green Bio-Organic were sourced from.

Located in the heart of Vallée de la Marne, The Malmaison Estate is one of the largest biodynamically farmed vineyards in Champagne.

Le Green Bio-Organic was made by Lanson winemaker Hervé Dantan to be consistent with the wider maison style. 

Certified both AB and Demeter, the cuvée is made from a blend of Pinot Noir (46%),Chardonnay (36%), and Pinot Meunier (18%) grapes.

The lack of malolactic fermentation, along with a low dosage, is said to emphasise the brilliance and purity of the fruit. 

The product was one of the first environmentally conscious Champagnes when it launched in 2018.

Given tasting notes include pear, mirabelle plum and exotic fruit, with suggested food pairings spanning blue-veined cheese, oysters, and mushrooms. 

“Le Green Bio-Organic expresses the quintessence of its terroir and biodynamic farming,” saud Dantan. 

“[It is] a characterful, fruity yet mineral Champagne with an eloquent freshness.”

Last year Lanson focused its GTR attentions on its prestige cuvée ‘Noble Champagne’, a blend of Chardonnay and Pinot Noir grape varietals.

International

NOW LIVE: January ezine + landmark Annual Survey

The TRBusiness January 2024 ezine, containing the flagship Global Industry Survey, is now...

International

Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...

International

Global Travel Retail Awards 2024: Entries now open!

TRBusiness is delighted to announce that entries to the consumer-voted Global Travel Retail...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend