A new report from m1nd-set’s Business 1ntelligence Service (B1S) claims to provide significant insights on where Chinese travellers are planning to travel and which destinations will suffer declines over the next 12 months.

 

This is becoming an increasing market of change given the severe downturn in visitors to South Korea caused by the Chinese government’s ban on Chinese tour groups to South Korea.

 

As such, the Swiss research company says its latest analysis is designed to provide its clients with a ‘greater understanding of the changing traveller trends of the world’s most sought-after shoppers’, to enable them to plan ahead.

 

TAIWAN (-25%), SINGAPORE (-23%) AND JAPAN (-18%)…

Pablo Saez Gil, Head of B1S at m1nd-set comments: “We can see that as well the obvious losses the South Korean market is experiencing and will continue to experience due to the political tensions, there are other regions and markets that will also see a fall in inbound travellers from China.

 

“The 12-month forecast also reveals the ‘winners’ – regions and markets which will see both a moderate and marked increase in inbound Chinese travellers.

 

 

“It is no surprise that North East Asia will suffer significant losses, but we also see Central Asia experiencing similar significant losses, while Europe and the Middle East will see double-digit gains.

 

“On an individual market basis, we can see that Russia, Indonesia and Malaysia will be among the main beneficiaries of the changing traveller trends.”

 

The report has been compiled through m1nd-set’s Business 1ntelligence Service (B1S) air traffic forecasting tool, which is provided ‘in partnership with IATA and ARC’s ‘Direct Data Service’ (DDS) database’.

 

The research company claims that this demonstrates where Chinese travellers are – and are not – planning their outbound travel, by analysing the current traffic status by region, market and even airport, together with air traffic forecasts for the next 12 months – while highlighting the destinations Chinese travellers are planning to visit.

 

MALAYSIA, INDONESIA AND RUSSIA ‘WINNERS’

In a small taste of this report, m1nd-set says: “Within the Asia region m1nd-set’s B1S China analysis shows Central Asia will see a 29% decline in visitor numbers from China in the next 12 months, even more than North East Asia, which will see a 24.6% decline.

 

“South East Asia will see the strongest growth with a 5.5% increase. South Korea is expected to see visitor numbers halved in the next 12 months. (See attached chart) Japan, Singapore and Taiwan will also see double-digit declines with -18%, -24% and -25% respectively.

 

RUSSIA AND ITALY POISED FOR MORE CHINESE?

“Malaysia is expected to experience 33% growth in visitor numbers from China over the next 12 months and Indonesia over 16%. Further afield, Russia stands to see significant gains in visitor numbers with an increase of over 35%, while Italy will benefit the most among Western European markets with a 13.7% increase.”

 

m1nd-set Owner & CEO Peter Mohn ads that the B1S China analysis is now being updated on a monthly basis to keep track of the ‘winners and losers’ over the next 12-month period and he believes this will become an ‘essential planning tool for many of our clients’ in future.