Sekonda’s Myalee Sofield: “We see plenty of growth ahead for our inflight sales.”

Watch supplier Time Products (UK) has created a new Sekonda ladies watch and jewellery gift set that is exclusive to easyJet.

The Sekonda Ladies Amelia watch features a silver and gold two-tone case and a light champagne-coloured mother-of-pearl dial with clear crystals and batons. The watch comes with a matching stone-set pair of earrings and pendant necklace as a free gift set. It retails onboard for £55/US$69.

“We are super happy to offer the new Sekonda ladies watch onboard, introducing a totally new style to the easyJet customer,” noted easyJet Senior Category Manager Reagan Savage.

“The style also includes a free gift of a jewellery set, inclusive of earrings and a necklace, which is the perfect Christmas gift this year. We have also included the watch within our double-page spread gift guide, featured in our [December] inflight magazine, to support sales onboard.”

“Sekonda is doing extremely well with its current range of inflight partners, and we have more airline partnerships coming through for 2024,” commented Time Products (UK) Head of International Myalee Sofield.

The gift set – an easyJet exclusive – features the Sekonda Ladies Amelia watch with a free pendant and earring duo.

“We see plenty of growth ahead for our inflight sales in travel retail as we expand our ranges and offer new partners excellent price points and product ranges that fit with their traveller profiles.

“The new ladies watch and jewellery gift set with easyJet is just one example of how we are working more closely with our airline partners.”

Sekonda’s current airline partnerships include easyJet, Jet2, TUI, Virgin Atlantic and Ethiopian Airlines. From 2024, Sekonda will also be stocked onboard Swiss Air, Norwegian and Sri Lankan Airlines.

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