Sekonda campaign tempts Stansted shoppers with ‘Luxury looks for less’

By Luke Barras-hill |

Sekonda watches has launched its first-ever video advertising campaign at Stansted Airport.

The ‘Luxury looks for less’ and ‘Sun, sea, sand and a Sekonda’ ad vignettes push a message around value pricing at the airport and inflight, capturing attention during the peak summer travel season.

Time Products (UK) has activated its first-ever video advertising campaign for Sekonda watches at London Stansted Airport.

Running from 31 July – 27 August, the advertising drive features two 20-second executions appearing on prominent digital screens at the airport’s main departures area and adjacent to the World Duty Free store.

“We are delighted with our first-ever video ad campaign for Sekonda at the airport,” commented Janet Gough, Head of Brand Marketing for Time Products (UK), which owns the Sekonda, Seksy, Limit and Accurist watch brands.

“We know our customers look forward to shopping at the airport as well as onboard and we wanted to highlight the great value that’s available to passengers in duty free and with our inflight partners such as Jet2.”

Five Sekonda hero watches are presented in the campaigns: Sekonda Monica, Sekonda Airbourne Chronograph, Sekonda Taylor, Sekonda Pacific Wave Chronograph and the Sekonda Active Smart Watch, a new launch for 2023.

The Sekonda Active Smart Watch is a fresh product listing with Jet2 this summer and joins other popular Sekonda skus that the airline carries throughout the year

Campaign visuals will be replicated via in-store promotions on shelf at World Duty Free, where the brand has extended its range.

International

NOW LIVE: January ezine + landmark Annual Survey

The TRBusiness January 2024 ezine, containing the flagship Global Industry Survey, is now...

International

Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...

International

Global Travel Retail Awards 2024: Entries now open!

TRBusiness is delighted to announce that entries to the consumer-voted Global Travel Retail...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend