Duty free and travel retail (DF&TR) stakeholders from around the world arrived in Amsterdam from 2-4 June for the TR Consumer Forum, which delivered a masterclass in understanding and engaging with today’s travelling shoppers.

The fifth annual edition of the DF&TR industry’s consumer-centric Forum took place at the Amsterdam Congress Center at Park Inn by Radisson Amsterdam City West.

The two-and-a-half day programme was curated under the theme of ‘Transaction to Transformation: Addressing Travel Retail’s New Consumers’, giving rise to an eclectic mix of powerful keynotes addresses, dynamic panel sessions and excellent networking opportunities.

Delegates gained access to an exclusively curated insights package from our esteemed data partner m1nd-set, worth six figures in value (if independently commissioned), with this year’s programme taking a deep dive into key topics driving discussion and debate, from the future of airport real estate to emerging South East Asia travel markets and ways to boost cultural IQ.

The Forum also saw the introduction of a variety of new elements, from the first live iteration of our popular Over To You magazine column to a session that delved in to how best to leverage social media to drive conversation featuring a panel of Gen Z speakers.

This dynamic highlights reel offers a glimpse of the action. Enjoy!

This year’s audience was intensely engaged, with a flurry of questions from the floor and high activity on social media. TRBusiness will publish key insights from the official delegate survey in due course.

“We are extremely pleased to see that the fruitful collaboration between leading trade media TRBusiness and the leading marketing intelligence agency m1nd-set has become the most imperative event in the DF&TR industry regarding consumer insights,” said Dr. Peter Mohn, Owner & CEO of m1nd-set.

“The fascinating shifts in shopper expectations and behaviour is fuelled by the growing share of Gen Z travellers and shoppers, who are dramatically different compared to all other generations, and forces all the industry stakeholders to stay lithe and adjust to the rapid changes in our channel.

“Additionally, the travel retail channel is facing a dramatic shift from being driven by price advantage to now being driven by experiential retail, which is a tremendous opportunity for the whole industry.”

For key takeaways from the TR Consumer Forum 2025, please see our on-location coverage via the links below.

“TRBusiness is truly honoured to be producing this outstanding event for the industry. Our guiding vision has always been to support and drive industry growth and we truly believe this event reflects that mission in action,” said Nigel Hardy and Janice Hook, Co-owners and Joint CEOs of TRBusiness.

“We would once again like to express our sincere thanks to our delegates, speakers and valued event partners for helping to make this event possible. Your support and participation is deeply appreciated and we are already looking forward to welcoming you at next year’s event.”

The TR Consumer Forum 2025 took place at Amsterdam Congress Centre at Park Inn by Radisson Amsterdam City West from 2-4 June. Visit www.TRConsumerForum.com to find out more.

READ MORE: TR Consumer Forum 2025 photo gallery now live

READ MORE: TR Consumer Forum 2025: The power of partnerships in expanding the basket

READ MORE: TR Consumer Forum 2025: The path ahead for US travel and duty free

READ MORE: TR Consumer Forum 2025: Meeting shoppers’ expectations for green retail

READ MORE: Embrace the decline, Forum delegates urged

READ MORE: TR Consumer Forum 2025: Gen Z and social media’s influence on decisions

READ MORE: TR Consumer Forum 2025: Unlocking cultural IQ to drive conversion

READ MORE: TR Consumer Forum 2025: Spotlight on Asia Pacific’s rebalancing act

READ MORE: TR Consumer Forum 2025: Day 2 panel explores future of airport real estate

READ MORE: TR Consumer Forum 2025: Thabet Musleh on powering ‘Experiencentricity’

READ MORE: TR Consumer Forum 2025: ‘Spirit of place’ retail and F&B concepts shine

READ MORE: Forum 2025: Lagardère TR & Schiphol keynote

READ MORE: Lagardère TR raises a glass as Opening Cocktail sponsor at Forum

READ MORE: TR Consumer Forum day three agenda and speaker insights

READ MORE: TR Consumer Forum day two agenda & speakers

READ MORE: REVEALED: TR Consumer Forum day one agenda and speaker insights

READ MORE: The Bluedog Group teams up with TR Consumer Forum as Platinum Sponsor

READ MORE: TR Consumer Forum early bird rate extended until 16 May – save £200!

READ MORE: Newmark announced as ‘Airport Liaison Partner’ at 2025 TR Consumer Forum

READ MORE: TR Consumer Forum: Powerplay keynote on day one

READ MORE: TR Consumer Forum: Amsterdam agenda revealed

READ MORE: TR Consumer Forum 2025 – ticket sales now open

READ MORE: TR Consumer Forum to take place in Amsterdam

READ MORE: TR Consumer Forum to return on 2-4 June 2025

Thank you to our partners