Tyko brings Breo sunglass trio to TFWA

By Caroline Sargent |

Tyko Travel Retail has added three bright new travel exclusive collections to its already popular Breo sunglasses range and will be modelling them all at Cannes.

 

Available in two frame colours, the Downhill unisex collection (pictured above) is Breo’s sportiest to date. Rounded square lenses, straight leg design and a durable, lightweight frame are finished in the unique Soft-TRM finish. The tough Cat 3 shatterproof mirrored lenses offer an alternative to polarization for ultimate UV protection and enhanced glare reduction. Offered in a microfibre carry pouch, Downhill has a suggested price point of £25.

 

An aviator style frame is the key feature of the Breo Flight sunglasses collection. Marketed at a retail price of £25-£30, Flight gives travellers all the style of aviators without the price tag. Available in a tortoiseshell style, consumers can choose between mirrored variations or smoked polycarbonate lenses in red, yellow or charcoal, along with contrasting leg colours.

 

 

A take on the classic wayfarer frame, Sundown (pictured left) is part of a new tortoiseshell collection, also offered in a choice of mirrored or smoked lenses with a selection of subtly coloured legs. Again priced at £25-£30, the brand describes this collection as ‘transporting the evergreen tortoiseshell into the 21st century.’

 

Martin Lovatt, GTR Director, Tyko Travel Retail comments, “All of our new collections offer great, trendy designs and exceptional value for money. Our recent sales results prove that travellers are not just looking for premium, luxury items in travel retail but they are just as equally interested in good value, fun items that are affordable yet still fashionable.

 

“All of our new collections are designed around the latest fashion trends; this way we are ensuring that we are up to date with what consumers are looking for in accessories. Breo has proved to be an extremely popular brand for us and we are confident the addition of these new collections will add to its success.”

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

International

TR Consumer Forum: Agenda & speakers revealed

Influential speakers will unpack the most effective strategies for understanding and engaging...

Middle East

Saudia Arabia's KKIA unfurls T3 duty free expansion

King Khalid International Airport (KKIA) has unveiled the first stage of its much-vaunted duty...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend