Appearing for the first time since the launch of its global distribution operation, Beam Suntory will be exhibiting its extensive portfolio of world-leading spirits at this month’s forthcoming IAADFS show, at stand 323.

 

With a particular focus on its whisky selection – the company recently integrated the Morrison Bowmore brands into its portfolio – Beam Suntory boasts one of the largest global whisky ranges, encompassing Japanese, Irish and Canadian whiskies, bourbon and Scottish malts and blends.

 

Products on show in Orlando include Jim Beam White, Jim Beam Black, Red Stag by Jim Beam and Jim Beam Honey, Maker’s Mark, Knob Creek, and the two largest Islay malts, Laphroaig and Bowmore Single Malt Scotch Whisky.

 

Beam Suntory Americas Travel Retail Director, Jose Aponte says, “IAADFS is especially important this year as it marks our first exhibition as a global spirits distribution operation in travel retail.

 

“We look forward to welcoming customers to our stand and talking to them about how we can work together to realise the full potential of the spirits category, particularly in global whisky where we’re uniquely positioned to provide customers with category solutions.

 

“We are also unveiling exciting new products, which we’re confident will drive excitement within the channel.”