Dubai Duty Free (DDF) has received its 18th Superbrands award, which serves to highlight ‘the UAE’s strongest brands’.

Mike English, Director of Superbrands Middle East presented the award to Sinead El Sibai, Senior Vice President for Marketing of DDF at the Superbrands UAE Tribute Event, which was held at the Grand Hyatt Hotel Dubai on 18 October.

“We are delighted to receive the Superbrands Award, which is essentially an endorsement of our marketing activations over the years,” said DDF Executive Vice Chairman & CEO, Colm McLoughlin.

“Winning this since 2003 is a remarkable achievement, and I would like to thank all of our staff for their efforts, which have contributed to our brand recognition and success.”

The award was bestowed by the Superbrands Council in the UAE, an offshoot of the Superbrands organisation, which is comprised of councils featuring selected members who are experts in B2B and B2C marketing.

The UAE Council consists of senior executives from top companies within the emirates.

Superbrands operates in more than 85 countries and describes a Superbrand as one that offers consumers “significant emotional and/or physical advantages over its competitors which (consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for”.

Participation is by invitation only.

The accolade is the latest string in the bow for the retailer, which recorded over US$1 billion in sales in the first eight months on 2022, as previously reported.

You can read the latest travel retail news from DDF in our Top 10 International Operators Report 2022.