Tallink Grupp’s loyalty programme reaches three million users milestone

By Trbeditor |

Ari Moilanen is presented with his Club One membership prize.

Tallink Grupp’s Club One loyalty programme, founded in 2011, has welcomed its three millionth member: Finnish passenger Ari Moilanen. The milestone was celebrated on March 10 with a special event onboard the company’s Megastar shuttle vessel.

Moilanen was presented with a Business Lounge class trip for a family of four, onboard Tallink’s flagship MyStar ferry, which operates between Tallinn and Helsinki.

Club One is one of the largest loyalty programmes in the Baltic Sea region, and includes members from 217 countries worldwide. The bonus points generated by its membership can be used to pay for purchases from the Tallink webshop; as discounts off future trips; or for room upgrades in Tallink hotels.

Siiri Toomsalu, Head of Group B2C Loyalty and Offerings at Tallink Grupp commented: “We are really happy to welcome member number three million to our Club One family.

Tallink webshop benefits

“We are particularly delighted to see our loyal customer base continuously growing over the [past] 16 years, and that our membership has continued to grow even during the incredibly challenging last three years for the entire global travel sector, that saw travel bans and restrictions introduced [first] due to the Covid pandemic and now due to the crisis caused by the war in Ukraine. To us, this is a sign of our Club One members’ continued trust in us and that we are on track with creating added value to our members.”

Toomsalu added: “We are continuously developing our loyalty programme. In addition to earlier member benefits, which allowed members to redeem their collected Club One points to upgrade their hotel room in Tallink hotels, to book ferry tickets, and pay [for purchases] in the Tallink webshop, in October 2022, we launched a new  digital functionality called the Slider, which gives our members more flexibility to use their collected Club One points. In addition, there are around 500 benefits active at any given time at all main destinations, onboard or as activity options.”

Club One membership enables Tallink Grupp to closely monitor travellers’ shopping habits. The company revealed that three quarters of its Club One customers buy confectionery onboard – and every fourth or fifth Club One shopper purchases perfumery products onboard.

More than 50% of Club One Swedish shoppers buy fashion products onboard.

Leading brands (both onboard and webshop) include Marimekko, Moomins, Ittala and Tommy Hilfiger.


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