Leading UK news, books and convenience retailer, WHSmith has entered the Finnish market with food and beverage operator SSP, opening four stores at Helsinki Airport – the fourth busiest airport in the Nordic region with 16.4m passengers – under a franchise agreement.

 

The stores will offer passengers a selection of local and international newspapers, magazines and books as well as confectionery, drinks, grab & go sandwiches, tobacco, souvenirs and WHSmith’s own brand travel essentials range.

 

Louis de Bourgoing, WHSmith International Chairman commented: “We are delighted to be bringing the WHSmith brand to Finland, building on the brand’s success in other countries in the Nordic region.

 

“The team has worked tirelessly to deliver the highest standards in design for these stores and is now focused on delivering an exceptional customer experience. We look forward to working closely with our franchise partner, SSP, and our landlord partner, Finavia, to deliver a compelling offer to Helsinki Airport’s passengers.”

 

Jussi Laakso, Director of Marketing and Business Development of SPP, Finland added: “We look forward to working with WHSmith and developing the customer offer in the News, Books and Convenience store format in Finland.”