DFS Group has opened a new beauty concept store at New York JFK International Airport Terminal 4. The “one-stop beauty destination” carries a range of niche, in-demand, skincare, hair care and makeup brands which are not available at the retailer’s main T4 beauty store.
The new shop is located in the Main Hall between the airport’s A and B concourses, and serves domestic passengers.
Iconic and niche brands
Over 20 brands are featured, including three which are making their debut in US travel retail with DFS. These are Kylie Jenner’s namesake brand Kylie; head-to-toe skincare brand Drunk Elephant; and New York skincare brand Mario Badescu.
Other popular brands carried by the new beauty boutique include Anastasia Beauty, Benefit Cosmetics, Dior Backstage, Farmacy, IT Cosmetics, Malin+Goetz, Moroccanoil, NARS Cosmetics and MAC.
From now until 11 June, travellers can expect a range of in-store activations, brand demonstrations and promotional offers. During the peak hours of 4pm-8pm on Fridays, Saturdays and Sundays, a makeup artist will be present to provide inspiration and perform makeovers, while a resident DJ will play sets to keep shoppers entertained.