DFS unveils new beauty concept store at New York JFK International T4

By Trbeditor |

The new DFS Beauty concept store has opened its doors at JFK T4.

DFS Group has opened a new beauty concept store at New York JFK International Airport Terminal 4. The “one-stop beauty destination” carries a range of niche, in-demand, skincare, hair care and makeup brands which are not available at the retailer’s main T4 beauty store.

The new shop is located in the Main Hall between the airport’s A and B concourses, and serves domestic passengers.

READ MORE: DFS actively pursuing new Hainan opportunities as ‘seal-off’ draws closer

Iconic and niche brands

Over 20 brands are featured, including three which are making their debut in US travel retail with DFS. These are Kylie Jenner’s namesake brand Kylie; head-to-toe skincare brand Drunk Elephant; and New York skincare brand Mario Badescu.

Other popular brands carried by the new beauty boutique include Anastasia Beauty, Benefit Cosmetics, Dior Backstage, Farmacy, IT Cosmetics, Malin+Goetz, Moroccanoil, NARS Cosmetics and MAC.

Pictured left to right at the new store’s ribbon-cutting ceremony: JFKIAT’s Jose Cuevas, Shetl Petro, Edward Midgley, James May; and DFS Group’s Timothy Bidmead and Martin Matthews.

From now until 11 June, travellers can expect a range of in-store activations, brand demonstrations and promotional offers. During the peak hours of 4pm-8pm on Fridays, Saturdays and Sundays, a makeup artist will be present to provide inspiration and perform makeovers, while a resident DJ will play sets to keep shoppers entertained.




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