Lindt & Sprüngli (booth 1305) will exhibit at the 2018 Summit of the Americas Duty Free and Travel Retail trade show in Orlando, 18 – 21 March.

The company was named the best-in-class supplier in the confectionery category in the 2017 Advantage Report Global Travel Retail survey.

Traditionally, Latin America has been a stronghold for Lindt Travel Retail, which is ranked as the number one brand in Brazil, as well as in many LATAM airports and duty free channels.

Lindt Travel Retail is also the number one brand in the Americas according to the latest Q3 TRAQ figures published by Generation Research.

POINT OF SALE POTENTIAL

Despite this success, Lindt still sees potential at the point of sale.

According to the company its brand position is not fully reflected in the space given within duty free stores, especially in North America where sales are growing high double-digits.

Lindt is therefore working closely with its key customers to redress the balance.

The nomination of a dedicated Lindt sales representative in this region, Mohammed Aldahabi, has been a key step to becoming more successful in the region.

Lindt Global Duty Free Division Head Peter Zehnder said: “For us, as for many in the travel retail business, the Americas is a key priority and it is important for us to forge even stronger relationships driving the confectionery category.

“We kept our engagement during the recession in Brazil and are happy with our clients in Latin America to see the positive market development starting last year.

“We will continue to invest and support the growth of our business here and the development of our commercial partnerships.”

DISPLAY PRODUCTS

Among the products on display during the 2018 Summit of the Americas will be Lindt premium gifts such as assorted pralines, Lindor balls, a selection of Lindt 300g bars and the Assorted Napolitains range.

The highlight will be the newly launched 2018 limited edition products: the Lindt Coconut Edition and Lindt Travel Souvenir Range.

The Lindt Coconut Edition brings together three best-selling Lindt formats– the Lindor Tube, Assorted Napolitains and 300g Tablet.

The coconut flavour surprises customers in the form of a smooth melting Lindor ball, exquisite new Napolitains or a hearty tablet, allowing customers to bring home a dash of their holiday memories with the Lindt Coconut Edition.

Another highlight will be the new Lindt Souvenir Collection (left) containing three new tourist souvenirs from the Assorted Napolitains range.

According to the company, the Lindt Souvenir Collection is the perfect gift to show friends and family back home they have been thinking of them while travelling.

It consists of two travel souvenirs: the Lindt Tin Suitcase 360g and Lindt Chocolate Trolleys 600g.

Both travel souvenirs comprise Assorted Napolitains in six popular flavours: Milk, Milk Hazelnut, Surfin, Lindor, Cresta Milk and Cresta white.

The range will run alongside a 360-degree campaign comprising interactive point of sale content and personalised US stickers, available with purchase of any Lindt Assorted Napolitains product.

Visitors to the show will receive their own personal sticker badge at the Lindt booth.

Lindt Sales Manager Travel Retail North Americas Mohammed Aldahabi said: “I am delighted to be a part of this dynamic region. Last year, we made great progress especially with distribution and building a solid relationship with our partner, Otis McAllister.

“I am thrilled to be part of the travel retail section of the business here at Lindt, with exciting products such as our elegant and customisable Lindt Tin Suitcase, which add great variety to the Lindt Souvenirs Collection.”