Travel accessories company Cabeau is looking to mitigate against the impact of Covid-19 by pivoting away from only offering travel accessories and travel comfort products to also providing lifestyle, comfort and wellness items.
The Los Angeles-based company, which reported an 80% drop in total revenue globally in the past year has been forced to let go half of its workforce due to the pandemic.
Speaking candidly to TRBusiness in a recent video interview, Lital Guedalia, Global Travel Retail Sales Director, Cabeau, says the entire brand is being repositioned to focus on more than just travel.
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