Oliver Storrie, Commercial Director – Global Travel Retail, Quintessential Brands Group talks us through the company’s latest launches and listings in a piece to camera filmed during the TFWA World Exhibition in Cannes in October 2022.
Among the talking points were the sustainable credentials of the new The Greener Greenall’s paper bottle.
“I’m really excited to see what this product does on the market,” he said.
Giving his assessment of the dynamics at play [as of October 2022 and with a view to 2023], Storrie said that Quintessential Brands (QB) is seeing ‘higher basket spend’ and ‘more consumers shopping in the stores’.
This is, in part, thanks to its ‘fewer, bigger, better’ strategy to selectively maximise its presence in the channel, wherever possible.
“Travel retail seems to be so reliant and always seems to bounce back,” he said. “We have seen markets come back [following the pandemic] very quickly – especially in the UK and Europe.”
Storrie revealed that while QB is “probably tracking to the same volume and the same level as 2019″ in the channel, he welcomes the continued bounce back of Asia.
“When that comes back, we expect to be back in full force and back in full swing.”
Click the link to read our full interview with Storrie, also conducted during the TFWA World Exhibition in Cannes.
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