Among a raft of new products centred around Disney favourite Minnie Mouse, confectioners Perfetti Van Melle will be debuting at Cannes a new Mentos Gum Nano bottle, as an alternative gift concept for adults.

 

The sugar-free Mentos Gum Gift Pack contains five mini bottles of five different Pure Fresh flavours: Fresh Mint, Spearmint, Euca Menthol, Bubble Mint and Lime Mint. As the brand reports, ‘With no gift item currently present for gum in travel retail, this innovative product is sure to be a popular confectionary item.’

 

Recently awarded the licence for Disney’s Minnie Mouse character, PVM is also bringing out a new Minnie Chupa Chup range:

 

Minnie Mouse Heart: ‘An ideal travel companion for any Disney loving girl’, this heart shaped box offers lollipops to eat, a game to play and a figurine to decorate or accessorize. With 12 different figurines to collect, the Minnie Mouse Heart turns into a desirable collectible item for children.

 

Minnie Mouse Suitcase: A functional, reusable suitcase which is perfect for the independent girl, this cute suitcase contains 10 lollipops and six Minnie Mouse stickers.

 

Minnie Mouse Mega Chups: A limited edition in a Minnie Mouse design with a real size Minnie-style hairband included, the Minnie Mouse Mega Chups contains 15 fruit flavoured lollipops.

 

With an emphasis on dressing up fun, PVM will also be showcasing its new Chupa Chups Party Pack. Aimed at both boys and girls, this high quality fun pack features six lollipops, a reversible mask and three funny mouths.

 

Susan De Vree, PVM Global Travel Retail Manager comments, “We are very aware of the attraction of well-known characters when it comes to kid appeal, and this applies as much to confectionery as any other children’s category. We have experience in licensed merchandise and know that the right character can really drive sales. Combine this with the ever growing importance of a strong assortment for children within the travel retail confectionery category and we have a win-win offer for retailers.

 

“Disney’s Minnie Mouse is known globally and is instantly recognizable by both adults and children and fits perfectly with the fun nature of the Chupa Chups brand. We are confident that Minnie Mouse will be the perfect attraction for our target market, further driving sales growth.”