Aigner celebrates 50th year in style

By Caroline Sargent |

Luxury German fashion brand Aigner has plenty to shout about as it prepares to celebrate its 50th anniversary, not least a new Spring/Summer 2015 collection, an extensive range of Saffiano leather products for men and a limited edition collection presented in a range of exotic leathers.

 

Headlining the Travel Collections for 2015 is the new ‘Triple Zip’ bag (pictured above), described as ‘an innovative and practical shape’ with several useful compartments. Available in nylon with cowhide trimmings, the Triple Zip bag comes in a choice of basic colours, including seasonal shades of sky blue, pittaya pink and taupe. There is also a sky blue or rose nylon Jacquard option.

 

The women’s Travel Collection divides into three sub-categories:

 

Uni – Featuring mainly nylon bags and accessories with cowhide trimmings, Uni is offered in a variety of colours, including: black, sand, chianti and night blue. Shapes include the Piccolina, Crossover (pictured below), Mini, Triple Zip, City, Unisex laptop and Long Wallet. In addition, Uni offers a Mini Saffiano leather bag and two types of bracelets: a set of three bracelets in gold, silver and black made of cowhide accented with a beautiful metal Aigner symbol, and a set of two available in the basic Aigner colours.

 

 

Icon Jacquard – This collection offers two stunning bags in either taupe and rose or taupe and sky blue, made from nylon Jacquard and cowhide trimmings. The eye-catching patterns give them a high fashion look while a variety of compartments make them ‘the perfect accessory for the high flying woman’.

 

Icon Fabric – Made from Icon Fabric Jacquard this Piccolina bag boasts a ‘breath-taking’ pattern. Its high quality look and magnetic locker make this bag equally good for air travel or evening wear.

 

 

Aigner for men

Men’s SLG – For the male traveller, SLG offers a variety of wallet styles produced from fine Saffiano leather. Available in a variety of sizes such as wallet with card compartments, long wallet, travel wallet and wallet with removable credit card case, there is a style for every travelling man.

 

Men’s Belt – Manufactured from cowhide, these belt sets have been especially designed for the male traveller. Each set comes with a choice of two buckles and a reversible element means the consumer has a choice of either Saffiano or plain leather.

 

Travel Retail Manager, Amanda Garbarino comments, “We are extremely optimistic about our new S/S 15 collection. Aigner has a broad appeal globally; consumers love the brand for its quality and heritage combined with fantastic styling and both classic and modern designs. We are continually watching trends to ensure that we are offering consumers the most up to date items. We will always try and keep our collections on trend but we will always still try to retain our classic and timeless roots.”

 

Anniversary limited editions

To celebrate its 50th anniversary, Aigner will release a limited edition collection of 50 Cybill bags in exotic leathers from stingray to alligator, to selected travel retail outlets from December 2014 onwards, including Munich, Frankfurt, Dubai and Doha airports. Tying in with this will be a number of worldwide birthday events, including a large scale event in March in Munich, with more activities planned for the Middle East.

 

This year has seen positive travel retail growth for Aigner, particularly in the Middle East, where the brand opened a corner at QDF’s new Hamad International Airport in June. The brand also has plans to open a pop-up store with Dubai Duty Free in Concourse A this December, along with a corner in the new concourse D in early 2015, giving them a presence in all four concourses at the airport.

 

In addition, Aigner continues to extend its presence globally, opening corners in Mumbai Airport and KLIA 2 and recently opening a shop at the Kai Tak Cruise Terminal in Hong Kong. Next year will also see a pop-up store open in February at Munich airport.

 

Garbarino comments, “The Middle East has seen a great deal of positive growth for us over the past year. Our brand is popular all over the globe but we are aware of the huge potential both in this region and Asia, so we will be concentrating hard on extending our presence in these areas.”

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