On 9 November, two days before the ‘Chinese Double 11’ or ‘Singles’ Day’ shopping holiday, Biotherm Homme invited David Beckham to Shanghai to launch the brand’s #StoryOfMyLife campaign in tandem with the New Force Supreme Life Essence; a ‘revolution in men’s skincare, which responds to the multiple needs of men’s aging skin’.

 

The L’Oréal Travel Retail Asia Pacific Biotherm team invited two Duty Free retailers, Sunrise Duty Free represented by Mrs Wiling Yang, and Korea’s Lotte Duty Free, represented by Mr Jeffrey Davis to attend the event.

 

Journalists and ‘influencers’ were also invited to the Waterhouse hotel in Shanghai to create and share their experiences with the L’Oréal-owned men’s skincare brand.

 

“Continuing a shared heritage of disruption in men’s grooming, the #StoryOfMyLife campaign film, starring Beckham, turns skincare into a life celebration, powering the message: ‘The story of my life is written on my skin. But don’t expect to read it on my face’,” says L’Oréal.

 

The event was linked with the new ‘Force Supreme Life Essence’ from Biotherm Homme which is said to offer ‘every active and successful man a daily solution not to show the signs of time on their face’.

 

 

Joining the campaign’s leading man, who revealed some of his skincare and life stories on-stage, guests shared theirs inside a private animation box.

 

In a celebration of the campaign’s ink element, a Tattoo Bar invited them to interpret a life-altering experience in ink, having sneakers, iPhone cases, or even skin temporarily, customized on the spot by four leading artists in China.

 

“We’re bringing the height of skincare tech together with digital-goes-real experience, to turn around the age-old concept that your life story is written on your face,” commented David Fridlevski, Biotherm General Manager.

 

Life Plankton Essence, now made for men, is Biotherm Homme’s ‘most intensely concentrated treatment in skin-coach Life Plankton’ in a liquid essence for aging skin.

 

“I recently discovered the new Force Supreme Life Essence which is really a booster in the morning. I feel like my skin is transformed,” said David Beckham.