Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Prague Václav Havel Airport hails first Björn Borg shop in Czech Republic
By Luke Barras-hill |
The acclaimed tennis star’s first shop in the Czech Republic opened on 27 June.
Prague Václav Havel Airport (PRG) has unveiled a new fashion store at Terminal 2 from famous tennis star Björn Borg.
The eponymous outlet, which measures 62sq m, opened last month (27 June) at the end of Pier D. This followed victory in a competitive tender for the space.
It is the brand’s first business unit in the Czech Republic.
“There was no such mono-brand sportswear or footwear store in Terminal 2 before now, so we are very pleased to add Björn Borg to our airport’s offerings,” a spokesperson told TRBusiness.
As reported, Lagardère Travel Retail won a 10-year duty free contract covering 24 business units over 4,372sq m across both of PRG’s terminals last month.
To read a detailed interview with Prague Airport Executive Director Non-aviation business Jiří Petržilka from earlier this year, click here.
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