Trained Blackjack ambassadors distributed invitations to two Dior gift initiatives at London Heathrow last Friday (13 December), as the brand’s Christmas choir (nine singers and a pianist) entertained passengers travelling on the Heathrow Express from London’s Paddington Station.

Those heading to Terminal 3 and Terminal 5 were invited to the Dior Customer Engraving Workshop, where they could get a fragrance bottle of their choice engraved with a name, date or special thought to create a personalised gift.

Dior also invited travellers to all Heathrow terminals to take up the Dior Art of Gifting offer. This involved choosing their favourite gift-box, which included an embroidered couture patch and a complimentary Dior Greet Card for their personal Christmas message.

DIOR GIFT INITIATIVES

Neda Lofti, Account Manager, Blackjack said: “We’ll be helping Dior to spread Christmas cheer across Paddington Station, while also making Heathrow Express passengers aware of the two wonderful personalisation services the iconic brand is offering those considering giving Dior gifts.”

Commenting on the campaign, Nicolas Evrard, Senior Area Manager UK Travel Retail, Dior added: “We want to help our customers give our wonderful fragrances in a unique and personal way this Christmas to make their gifts even more special.

“Working with Blackjack, our Christmas Choir will get Heathrow travellers in the Christmas spirit at Paddington Station, while providing some great gift inspiration through our personalisation services at the airport.”

The Dior Christmas Choir visited Paddington Station on Friday 13 December from 7:30am to 11:30am. The Dior Customer Engraving Workshop operated at terminals 3 and 5 only, while the Dior Art of Gifting experience was available at all terminals in the morning only.