Bulgari has unveiled its worldwide flagship in travel retail at CDF Sanya International Duty-Free Shopping Complex Block C in Hainan, China.

Officially unveiled on 6 January, the store invites travellers into the world of Roman high perfumery, presenting the full range of Bulgari fragrances, including the Bvlgari Allegra and Bvlgari Le Gemme Collections.

“We are thrilled to bring this new flagship to Sanya, as it is a unique and exciting way to engage Chinese travellers,” said Bulgari Parfums Managing Director Asia Pacific, Domestic & Travel Retail, Herve Debacque.

“Our partnership with China Duty Free Group demonstrates our commitment to crafting exceptional and memorable experiences, offering innovative products to travellers, while inspiring a new generation of consumers through digital interactions”.

Visitors can engage with interactive displays that are exclusive to the store, such as the Bvlgari Allegra Gen AI Emotional Experience and the Bvlgari Le Gemme interactive map, which helps shoppers to learn more about the inspiration behind the collection.

The Bvlgari Allegra Gen AI Emotional Experience immerses customers in an interactive world that blends scent, visuals and sound.

Through a mixing console, guests can play the role of a DJ, exploring suggestions and creating their own ideal combination of a Bvlgari Allegra EDP and Magnifying Essence.

This generates a personalised audio and video artwork that celebrate the ’emotions’ of the Italian lifestyle.

The flagship also offers a range of exclusive services such as the Art of Gifting, a personalised fragrance consultation and the sough-after Shelly styling service.

Soon, shoppers will also be able to indulge in a tea ceremony highlighting the Bvlgari Eau Parfumée Collection.

“The new Bulgari store will elevate retail excellence, exemplify the Roman art of living, and offer a full array of experiences for the Chinese travellers at CDF Sanya International Duty Free Shopping Complex Block C,” commented Dorothy Liu, Deputy GM, Perfume & Cosmetics Department, CDFG.

The space transports shoppers to Rome with the central travertine marble table, transparent brass paneling featuring the brand’s signature mesh, and bold patterned flooring.

Pictured from right to left: Wang BingBing, Bulgari Parfums Sales Associate; Ye Rong, Hainan Operation Centre & Store Operation Director, Sanya HTB Sales Department Director; Dorothy Liu, Deputy GM, Perfume & Cosmetics Department; Zhang Xiaoqin (Tina), Hainan Operation Centre Assistant President, Sanya HTB Assistant GM, Member of the Party Committee, Sanya AP GM; Meili Lee, CDFG Vice President of Central Merchandising Division; Alberto L. G. Goncalves, Bulgari Parfums Global Sales Managing Director; Herve Debacque, Bulgari Parfums Managing Director Asia Pacific, Domestic & Travel Retail; Frederic Chehab, Bulgari Parfums Asia Pacific Travel Retail Director; Bobo Lau, Bulgari Parfums Greater China Travel Retail Area Sales Manager; and Bell Huang, Bulgari Parfums Sanya Retail Supervisor.

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