LVMH-owned Bulgari Parfums has opened a series of fragrance counters across Europe and Amman, inviting travellers to immerse themselves in the “magic of the Eternal City” of Rome. 

The counters were developed in partnership with Lagardère Travel Retail in Rome, Paris Charles de Gaulle and Brussels.

The brand partnered with Dufry in London Heathrow, Zurich, Athens and Amman. 

The enhanced presence across travel retail is said to “embrace the rich legacy” of the fragrance’s Roman heritage. 

Each space has been designed to evoke Italian glamour and showcase the craftsmanship of the house’s “gem-like” perfumes.

Marble decors and Pavonazzetto displays combine with saffron accents, the colour a not to Rome sunsets. 

Gold brass details add warmth, while the eight-pointed star, a Baroque Rome symbol, features throughout. 

The shapes of the Bulgari flacons are said to continue the bend of classic architecture and modern Italian design. 

To enhance the shopping experience, advisors are on hand to offer services like custom gift wrapping. 

Pop-up events, from flacon engraving to complimentary fashion illustrations, continue to elevate the spaces. 

Bulgari: Inspired by Italian emotions

Fragrances available to explore at the counter include Le Gemme and the Bulgari Allegra collection. 

Bulgari Allegra is inspired by Italian emotions and landscapes. Riva Solare Eau de Parfum evokes the sun of the Italian Riviera, while Spettacolore Eau de Parfum celebrates the winter solstice in Puglia.

Baciami Eau de Parfum meanwhile represents the “pure passion” of Italian love. 

Each eau de parfum can be customised with a ‘magnifying’ essence, for example Magnifying Bergamot for a citrussy lift. 

Le Gemme fragrances represent different gemstones and destinations. A journey to Kerala inspired Tygar Eau de Parfum, while a Madagascar visit resulted in Orom.

Earlier this year, Bulgari unveiled a new flagship store at Paris Charles de Gaulle T1 in partnership with Lagardère Travel Retail and Extime Duty Free.