Shinsegae Duty Free has unveiled ‘Asia-first’ pop-up shops from premium luxury cold weather clothing brand Canada Goose.

The activations at Incheon International Airport and the travel retailer’s flagship Myeongdong downtown store in South Korea sell a wide assortment of popular products from the Canadian brand, such as heavy outerwear, lightweight padding, jackets and bottoms, with a steer towards items coveted by Chinese travellers.

By opening at Incheon Airport on 18 November, Canada Goose has unveiled its second airport duty free shop and the first official pop-up in Asia.

Warmth and style

The pop-ups arrive as South Korea prepares for its winter season, which typically runs from December through February.

“Shinsegae Duty Free is dedicated to introducing premium brands that our customers prefer and are passionate about,” said a Shinsegae Duty Free spokesperson.

“As the winter season approaches, we invite all travellers and premium padding enthusiasts to experience the exclusivity of the Canada Goose pop-up store, a first in the domestic industry.”

As reported, Canada Goose recently made its debut in travel retail at Frankfurt Airport in the Terminal 1 non-Schengen area in Atrium Z.