Last month Estée Lauder Global Spokesmodel, Yang Mi kicked off an impressive light show across multiple Hainan locations to celebrate the beauty giant’s immersive new shopping experience in Sanya, in partnership with China Duty Free Group (CDFG).

 

For the fourth consecutive year, Estée Lauder, together with CDFG, staged the festive event, initiating with a light show before welcoming a ‘Night Shopping Festival’; an after-hours exclusive experience at a ‘Gifting Wonderland’ pop-up at Sanya International Duty Free Shopping Complex. The event also incorporated a performance by musician Bibi Zhou.

 

A ‘Gifting Wonderland’ pop-up store appeared in the Sanya International Duty Free Shopping Complex (Haitang Bay) and within CDFG’s Duty Free Shop at Haikou Melian Airport.

 

Designed as a candy shop, the spaces feature Estée Lauder’s top-selling products and exclusive gift sets along with various interactive experiences such as photo stations, digital games, and live makeup tutorials.

 

CDF-EXCLUSIVE TRAVEL RETAIL SETS

Special Estée Lauder sets that can only be purchased at key CDFG retail outlets in Hainan, Shanghai, Beijing, Hangzhou, and Guangzhou, include the Nighttime Skincare Essentials Set, which comprises the following products: Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask 150ml; Advanced Night Repair Serum Synchronized Multi-Recovery Complex 100ml; Advanced Night Repair Eye Supercharged Complex Synchronized Recovery 15ml; Micro Essence Skin Activating Treatment Lotion 200ml; Revitalizing Supreme+ Global Anti-Aging Power Soft Crème 75ml.

 

The Experts In Glow Set includes: Recovery Complex 100ml; Advanced Night Repair Eye Supercharged Complex Synchronized Recovery 15ml; Micro Essence Skin Activating Treatment Lotion Fresh with Sakura Ferment 200ml.

 

Estée Lauder also created a virtual experience  through the brand’s WeChat Mini Program, ‘Duty Free Social Circle’, allowing consumers to make purchases, retrieve information on travel exclusive sets, and redeem special offers.

 

HAITANG BAY ‘MORE FESTIVE THAN IT HAS EVER BEEN’

“We are delighted to collaborate with CDFG to bring a whimsical winter wonderland holiday shopping journey to travellers in Sanya,” said Jean Yves Minet, Senior Vice President, Estée Lauder, Travel Retail Worldwide.

“Through pop-up stores and the Night Shopping Festival, Estée Lauder is able to create highly unique and immersive retail experiences that are truly best in class. We truly appreciate CDFG and other distinguished partners for their continuous support of Estée Lauder.”

 

Gao Xujing, Deputy General Manager, China Tourism Group Duty Free Corporation Limited, President of CDFG Hainan Operation Center, Secretary of the Party Committee and Executive Director CDFG (Sanya) Downtown Duty Free Store, Ltd. said: “We sincerely thank Estée Lauder, our valued partner, for making Haitang Bay the most festive it has ever been during this holiday period.

 

“We were honoured to welcome our distinguished guests and shoppers during this celebration. The pop-up store combined with the introduction of the Night Shopping Festival brought a new and lively environment to the complex. In the New Year and beyond, we also look forward to continuing to partner with Estée Lauder to enhance the travel retail shopping experience for customers in new and innovative ways.”