DFS takes ‘most extensive’ Masters of Wines & Spirits 2024 beyond Asia

By Luke Barras-hill |

The 12th edition of MOWS celebrates industry craftsmanship with the most comprehensive W&S collection in the history of the event with more than 200 rare and exclusive wines, champagne, whiskies, cognac and more.

DFS Group is taking its craftsmanship to a global stage as the celebrated Masters of Wines & Spirits (MOWS) exhibition travels beyond Asia for the first time.

Dubbed ‘Ignite Your Senses’, the 12th edition of the luxury annual event features in excess of 200 fine, rare and exclusive wines and spirits curated from more than 100 houses, available from Macau to the US.

“DFS has hand-selected a curation of wines and spirits from around the world showcasing them to collectors and enthusiasts,” commented Christophe Marque, President of Merchandising at DFS Group.

“We are extremely excited to be bringing the Masters of Wines & Spirits and the gala event beyond Asia for the first time, with the most extensive collection ever.

“Meticulously chosen by our passionate team of wines and spirits experts, this portfolio serves as a testament to DFS’ unwavering reverence for tradition, history, craftsmanship and innovation.”

Tomatin Highland Scotch Single Malt Aged 50 Years.

Gala events and masterclasses

An exclusive gala event in Los Angeles, California on 27 April preceded a themed in-store exhibition hosted at the Tom Bradley International Terminal at Los Angeles International Airport on 1 May, offering travellers the chance to discover a curated selection of new and classic expressions.

In-store exhibitions at San Francisco International Airport and John F. Kennedy International Airport will open imminently, confirms DFS.

Meanwhile in Macau – for the third year in a row – MOWS gives travellers the chance to view the curated assortment at T Galleria by DFS, Macau, City of Dreams, from now until the end of June.

Exclusive media and VIP guests will experience food and wine-pairing dinners and a series of masterclasses, with a gala event scheduled to take place on 24-25 May.

Los Angeles and Macau are the locations for a series of expert-led VIP masterclasses spanning Ao Yun, Bladnoch, Glenmorangie, The Macallan, Glenmorangie, Tomatin, Royal Salute, Sazerac, and Shafer.

A selection of special cellar and distillery releases line up alongside one-of-a-kind numbered and signed expressions.

In Scotch, highlights include Glenmorangie’s ‘Pommard Cash Finish 25 Year Old’; The Macallan’s ‘The Golden Age of Travel: The Motor Car’; Tomatin’s ‘Highland Scotch Single Malt Aged 50 Year’; Royal Salute ‘The Age Collection II’; as well as Shafer’s ‘Hillside Select Cabernet Sauvignon Collection’.

The Macallan The Golden Age of Travel: The Motor Car.

An elevated single cask whisky selection is underpinned by a fine array of skus from Scotland, Japan, Australia and US distilleries.

DFS says it continues to entrench its leadership position in Macau’s luxury market via partnerships with City of Dreams Macau and Empress Company, American Express’s joint venture in China.

“We are delighted to continue our partnership with DFS, making this prestigious annual event a key highlight for Macau,” according to Linda Switzer, Vice President – Retail, Melco Resorts & Entertainment.

Yamin Zhu, CEO of Express Company, American Express’ joint venture in China, added: “We have been working together with our partner DFS to meet the growing for diversified and differentiated benefits and services from American Express cardmembers in the China market.

“The support for this event further demonstrates our core competencies and unique  values in the premium segment, creating unforgettable and exclusive experiences for individuals in the high net worth segment.”

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