LS travel retail Pacific has partnered with Gibbston Valley Winery and Queenstown Airport to open a pop-up wine store – for 30 days, from 8am to 5pm daily – in the airport’s domestic terminal.

 

The store, which opened on 13 June, will operate in the Airport’s Departures Terminal until 11 July. The pop-up store coincides with the ski season, Queenstown Winter Festival and New Zealand Mountain Film Festival.

 

Showcasing one of the Central Otago region’s most iconic wineries, the pop-up will allow passengers to taste and purchase the full range of Gibbston Valley wines on offer.

 

A home delivery service will also be available for any customers who wish to buy their wine by the case, and LS travel retail is working with Gibbston Valley to implement a duty free offer for international travellers.

 

“The Gibbston Valley Winery pop-up goes to the heart of the industry’s ‘Trinity’ ideal, enhancing the mutual understanding and partnership between the three stakeholders: airport, vendor and retailer,” says LSTR.

 

LS travel retail Pacific’s CEO, Matt Mercier said, “We are excited to be partnering with Gibbston Valley Winery and Queenstown Airport, and see this as an excellent opportunity to showcase one of Central Otago’s iconic wine makers to passengers.

 

“A strong partnership between all three stakeholders represents a genuine triumph for tri-partite collaboration. We would like to acknowledge Queenstown Airport for providing prominent floor space during one of the airport’s busiest periods and Gibbston Valley Winery who invested in the store set up; this is sure to provide an invaluable addition to the passenger experience at Queenstown Airport.”

 

Manned by two local food and beverage experts, the pop-up store will take the customer through the entire winemaking process, while also allowing them to enjoy the fruits of that process.

 

Gibbston Valley Winery CEO Greg Hunt said: “The new airport pop-up store will recreate a small part of what we offer and is extremely convenient… imagine hopping off a plane from Auckland, Wellington or elsewhere and grabbing a few bottles of Gibbston Valley Pinot Noir before you dash to your hotel or stocking up on gifts before you head away home or to visit friends.”

 

Below: (L-R) Sumeet Dhingra, LS travel retail Pacific Regional Manager, South Island, Greg Hunt, CEO Gibbston Valley Winery and Sean Thompson, General Manager Property, Queenstown Airport toast the opening of the Gibbston Valley Winery pop-up store at Queenstown Airport.