Australian craft distillery Four Pillars has named two new distribution partners in Malaysia and Singapore.

The appointment of Octopus Group in Singapore and Luen Heng in Malaysia ends a successful partnership with Brand Connect Asia Pacific.

Four Pillars, which continues to grow its presence in global travel retail, will continue exporting its four core gins (Rare Dry Gin, Spiced Negroni Gin, Navy Strength Gin and Bloody Shiraz Gin) to Malaysia and Singapore.

Paying tribute to the Brand Connect team for helping to build the Four Pillars brand in Southeast Asia over the past three years, including establishing the brand in Singapore, Four Pillars Regional Trade Director Mark Lawton said: “It’s obviously an incredibly difficult time for our industry globally, but we look forward to working together with the team at Octopus to continue to grow in this market once it is safe to do so.”

Daniel Schwalb, Chief Operating Officer, Octopus Group added: “The Four Pillars story is a great one, and one that I have watched with interest for a number of years. I speak for the entire Octopus Group team when I say we are all very excited to welcome this great brand to our portfolio.

“To date we haven’t put much of a focus on Malaysia, but Luen Heng are the perfect outfit to help us establish a better foothold in that market. Strengthening our presence throughout Southeast Asia is one of our key focuses for the years ahead, and we look forward to working with Luen Heng to help us do so.”

All images courtesy of Four Pillars/Anson Smart.