Helena Rubinstein Travel Retail Asia Pacific partnered with DFS Group to kick-off The Black Bandage Discovery ultra-premium VIP event in Macau.

With exclusive invitations sent to approximately 100 VIPs from DFS, the event reimagined a traveller’s beauty journey through premium, personalised and digitised services.

The exclusive Black Bandage Discovery environment offered a range of personalised experiences for travellers in Macau.

Greeted by personal butlers, guests immersed themselves at the Laclinic Laboratory to discover the four Re-Plasty signature prescriptions targeted to address four different skin concerns.

Personalised premium services included a 20-minute DIY scent diffuser class and indulgent 10-minute signature hand massages, followed by servings of canapés and drinks after the pampering treatment. Guests received a candle engraved with their names at the end of the journey.

IN-DEPTH SKIN CONSULTATION

Reimagining the future of beauty with digital service, guests received an in-depth skin consultation with Helena Rubinstein’s skin biometric analysis. This was developed with 80,000 skin profiles combined with 12 years of research and development.

The skin diagnosis provided VIPs with predictive analysis and personalised night-time skincare recommendations. The exclusive experience was brought online to a special event site for VIPs to purchase the Re-Plasty Age Recovery Night Cream.

Petrina Kho, General Manager of Helena Rubinstein Travel Retail Asia Pacific said: “We are extremely pleased to collaborate with DFS Group to unveil The Black Bandage Discovery in Macau.

“Our iconic Re-Plasty Age Recovery Night Cream has been very well-received by Chinese consumers, coupled with today’s exclusive event led by ultra-premium and digitalised services.

“The success of this event has seen the recruitment of new premium customers, marking an important and exciting episode in the history books of Helena Rubinstein Travel Retail Asia Pacific.”

Christophe Marque, Executive Vice President Global Marketing and Beauty Merchandising, DFS Group added: “We are pleased to partner with Helena Rubinstein Travel Retail on this prestigious event that was specially created for our VIP customers in Macau SAR.

“As one of the fastest growing top-tier skincare brands in China, we are excited for our customers to explore Helena Rubinstein through the personalised format of The Black Bandage Discovery, which is sure to delight and impress even the most discerning of beauty lovers. We look forward to bringing our customers even more unique and exclusive activations to provide them with the ultimate shopping experience.”

Co-developed with Laclinic-Montreux, Helena Rubinstein laboratories launched a bandage-like solution, Re-Plasty age recovery night cream in 2008. Known as The Black Bandage, the formula is a testament to clinical and scientific expertise that encapsulates the spirit of Helena Rubinstein, according to the brand.