Left: An Aperitivo moment. Right: Freixenet French sparkling wines, brut and rosé.

Henkell Freixenet will be showcasing its extensive portfolio of cava, sparkling wine, prosecco, crémant and Champagne brands, as well as its range of wines and spirits, at this year’s TFWA Asia Pacific Exhibition & Conference in Singapore.

The international company, known for its sparkling wines, will be exhibiting at Basement 2, Stand: 2-D1 at the event, which is taking place from 11-15 May at the Marina Bay Sands Expo & Convention Centre.

It sees Asia Pacific as a region ‘brimming with potential for travel retail growth’ and plans to leverage key category trends through its expanded portfolio.

“We are very happy with the development in Asia in the past year and we see big potential with the 2025 novelties for our global brands, including the introduction of the Mionetto Aperitivo Kit for GTR and our alcohol-free novelties of the Freixenet range, to target further growth in this strategic region,” said Ramon Olive Head of Sales of GTR.

“At Singapore, we look forward to catching up with the main stakeholders of the area to strengthen our presence and to share insights and challenges.

“Our large portfolio enhances us to offer APAC customers products to fulfil all their needs: from those looking for super premium and exclusive proposals to those looking for our global icons accessible and present around the globe.”

Henkell Freixenet has decades of expertise in producing high-quality non-alcoholic sparkling wines. Right: Mionetto 0.0% Sparkling Alcohol Free.

The company’s strategic focus in 2025 is to further promote its global icon brands Freixenet and Mionetto in the Asia market.

Just recently, Henkell Freixenet increased its presence across APAC with listings in major airports in India with the Freixenet range, such as Cordon Negro, Elyssia Gran Cuvee and Pinot Noir, which the company says have performed successfully.

It is currently eyeing a listing of Freixenet in cruise ships in South Korea, as well as a listing at Kazakhstan airports with Mionetto.

At the Singapore show, Henkell Freixenet will be showcasing new product innovations and highlighting new moments of consumption, aided by a bartender on the booth who will be mixing and serving cocktails to visitors.

Trends to leverage

The company notes that premiumisation is still a key driver for sparkling wine category growth. This is well covered through its international prestige brands such as Champagne Alfred Gratien, Gratien & Meyer and Schloss Johannisberg.

Crémant – the affordable sparkling made in the traditional Champagne method yet outside the Champagne region – is in the spotlight with consumption volume rising by 3.2% in 2023 (Source: IWSR).

Its largest market is France followed by Germany, the US and the UK, according to Henkell Freixenet, and its Gratien & Meyer crémant brand is well placed to tap into demand.

Freixenet Cordon Negro 0.0%; Freixenet Cordon Negro 0.0% Rosé; and the 250-year anniversary edition Schloss Johannisberg Ex Bibliotheca Cuvée 100 Spätlese.

The no- and low-alcohol segment also remains important, with an 2024 IWSR Global Trends Report highlighting growth driven by Europe (particularly Germany, the UK and Poland) and the Americas.

With products including the Freixenet non-alcoholic sparkling wine, Mionetto 0.0% Sparkling Alcohol Free and Mionetto Aperitivo Alcohol Free in its armoury, there’s plenty of choice for consumers.

Plus, following the success of the Mionetto Aperitivo Kit, Henkell Freixenet has launched the global travel retail (GTR) exclusive Mionetto Aperitivo combo pack featuring the Mionetto Prosecco and Mionetto Aperitivo for a tailored spritz experience.

From the Freixenet brand comes the new alcohol free Freixenet Cordon Negro 0.0% and Cordon Negro 0.0% Rosé, which the company says in in response ‘growing consumer demand for health and moderation’.

Housed in the signature black bottle, the liquid has just 30g/l of sugar and 15 calories per 100ml. The new novelties are being introduced in GTR, the US, France, and Poland, followed by a  global rollout.

Champagne Alfred Gratien has unveiled new packaging for its Paradis cuvée in a distinctive violet colour.

There’s also the upcoming launch of a new alcohol-free sparkling and still wine in the brand’s famous ‘diamond bottle’. These are also lower in sugar and calories and feature the recognisable blue design elements on the bottle neck and front label that characterise the non-alcoholic family of products in the Freixenet range.

Also from Freixenet comes a new duo of French sparkling wines available in brut and rosé in statement bottles inspired by haute couture.

The range debuted exclusively in GTR – including a listing with Avolta – in the UK and Brazil, with a campaign that evoked the sun-kissed French Riviera.

In other news, Champagne Alfred Gratien has unveiled new packaging for its Paradis cuvée, in vibrant violet. The label design speaks to the brand’s heritage and winemaking process and is embossed with the veins of wood symbolising the fermentation of the wines in oak barrels.

Finally, a special edition Schloss Johannisberg Cuvée 100 Spätlese – titled Ex Bibliotheca – has been created to mark the 250th anniversary of the Spätlese.

It has been created from selected favourites from the cellar from each decade back to the 1915 vintage, and blended into a new, non-vintage late harvest. All the base wines come from the Bibliotheca Subterranea, the underground treasure trove of the winery.

The cuvée is said to be ‘strictly limited’ with GTR a focus. Each bottle is encased in a decorative wooden box and comes with a brochure detailing its history and the underlying vintages.

The cuvée balances subtle sweetness and a fresh acidity and is described as ‘pleasantly savoury and spicy’ wine that showcases the maturity of a great Riesling.

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