Philanthropy underpins Lotte Duty Free’s latest mission as the travel retailer commemorates its 38^th anniversary with charitable donations and a number of community initiatives.

Activities in Seoul and Busan (12 Feb), and Jeju (13 Feb) are designed to mark Lotte Duty Free’s anniversary in mid-week (14 Feb).

Lotte Duty Free will donate approximately KRW25m ($23,000) and rice to support the elderly and homeless in communities, with the donations used for sustenance, heating and support facilities.

SHOW OF SUPPORT

On 12 February, more than 100 employees of the Charlete Volunteer Group joined with Lotte Duty Free, including CEO Jang Sun-wook, to undertake community work.

Employees from Lotte Duty Free’s Myeongdong head office, World Tower and COEX stores visited the Seoul Senior Welfare Center in Jongno-gu to deliver donations and provide catering services.

In the afternoon, employees of the Busan branch paid a trip to the Welfare Center in Busanjin-gu to provide 500 meals.

On the 13 February, Jeju employees will team up with Jeju City’s Eunseong Social Welfare Center to prepare and deliver food and donations to local communities.

In September, Lotte Duty Free’s acclaimed Family Festival will sponsor children’s welfare organisations through audience participation events.

In October, the firm will cover the costs of surgery and treatment for six children suffering with heart disease in Vietnam.

Jang Sun-wook, CEO of Lotte Duty Free said: “Lotte Duty Free will continue to return the love it receives from customers and local communities, We will all work together to lead the industry in fulfilling our social responsibilities. ”