Malaysia Airports has launched its annual shopping campaign with more than RM20m ($5m) worth of prizes available. Themed ‘Licence to Win’, this year’s contest runs from 1 July till 31 December.

The contest theme is an adaptation from popular action movies with crime, secret mission and espionage as the main plot.

To qualify for the contest, shoppers must spend a minimum of RM250 ($62) at retail outlets located at any of the five international airports operated by Malaysia Airports.

These are Kuala Lumpur International Airport (KLIA) and KLIA2, along with Penang, Kota Kinabalu, Langkawi and Kuching International Airports.

CAMPAIGN STIPULATIONS

A spend of RM250 is equivalent to one entry. But shoppers spending RM250 via either the Boost e-wallet application or the Maybank credit card are entitled to submit 10 entries. Similarly, travellers flying with Malaysia Airlines are entitled to submit 10 entries.

The Grand Prize is an an Aston Martin DB11 worth RM2m. It also includes return Malaysian Airlines Business Class tickets for two to London and an exclusive tour of the Aston Martin factory.

First prize is a private jet getaway to Langkawi, with a five-star accommodation package in Langkawi island. Second and third prizes are a private yacht cruise in the Andaman Sea with a five-star accommodation package in Langkawi island and a five-star accommodation package in Langkawi island.

Monthly prizes of return Malaysian Airlines Business Class tickets for two to Brisbane, Auckland, Bombay, Chongqing, Surabaya and Hong Kong are also available, along with instant rewards such as RM20 Astro Go Shop vouchers on spends of RM250 in single receipts.

The Grand Prize and monthly prize winners will be featured online at the Malaysia Airports FlyKLIA travel portal. Through this portal, winners have the opportunity to share their experience of travelling on board Malaysia Airlines and their adventures while touring the cities.

By documenting the travel experiences of the winners on FlyKLIA, Malaysia Airports hopes the stories will go on to inspire, give ideas and provide tips to other potential travellers who want to create their own travel itinerary.

Malaysia Airports senior general manager for commercial services, Nazli Aziz said the annual shopping campaign was aimed at rewarding travellers for supporting the retail offerings at the international airports. He added: “As part of Malaysia Airports’ mission to enhance the total airport experience for travellers, we have embarked on several initiatives to create joyful Malaysian experiences.

“The shopping campaign, which incorporates elements of rewarding travellers through the ‘Licence to Win’ contest, is one of our ways of enhancing the entire travel and airport experience.

“It is also our hope that such thematic campaigns will help spur travel retail spending in tandem with the expected increase in passenger movements,” said Nazli, adding that the ‘massive growth’ in passenger traffic at the international airports and ongoing increase from travel retails sales has enabled Malaysia Airports to offer lucrative prizes for this year’s contest.

RISING PAX TRAFFIC

Passenger traffic at its international airports grew +4% for the January-May period this year to 34.5m passengers compared to the same period  last year. KLIA recorded a +3.3% growth to 24.7m passengers.

Movement of international passengers alone, at all the international airports, grew +7% between January and May this year, against the previous corresponding period in 2017. Overall passenger traffic is projected to increase this year based on expected improvements in economic conditions, opening of new routes and increased seat capacity offered by airlines.

Retail sales for the period January to May 2018 at the company’s international airports remained on an upward trend, rising +6% year-on-year to RM1.102bn. KLIA and KLIA2 posted a +4% growth.

According to Nazli, overall sales per passengers at the international airports stood at RM32 for the January-May 2018 period, compared to RM31 in the same period last year. Sales per passenger at KLIA and KLIA2 reached RM47 and RM30 respectively for the same period.