Shiseido’s #StrongSouls campaign has landed in Taiwan Taoyuan International Airport, as part of the beauty brand’s worldwide launch of the Ultimune Power Infusing Concentrate.

 

Since its initiation at Singapore’s Changi Airport in May this year, the Shiseido Ultimune Red Vibe Street outpost has been popping up in prominent areas around the world. The outpost appeared most recently in Hong Kong Hysan Place Atrium, with more locations scheduled in months to come.

 

The ‘Ultimune Red Vibe Street’ outpost will remain (until 31 August) in a high-traffic area of Taiwan airport, in collaboration with Tasa Meng Taiwan.

 

Tasa Meng General Manager Gary Chau said: “We are pleased to be part of Shiseido’s global roll-out of their Ultimune Power Infusing Concentrate, and this activation reflects our close relationship with Shiseido.

 

‘MEANINGFUL AND EMPOWERING’

“The #StrongSouls campaign is extremely meaningful and empowering, with motivational messages passed on from traveller to traveller, which we hope will inspire them on their journeys through Taiwan Taoyuan International Airport and beyond.”

 

 

The outpost is comprised of three ‘engagement zones’; the ‘Shake It, Snap It’ photobooth, the Wall of Strength and the Beauty Bar.

 

At the photobooth visitors can create user-generated gifs with Taiwan themed filters, while at the Wall of Strength, there’s an opportunity to leave inspirational messages for the next traveller to discover.

 

Whilst visiting the Beauty Bar, travellers can enjoy skin consultations from Shiseido’s beauty consultants and experience the benefits of the Ultimune Power Infusing Concentrate.

 

DRIVING FOOTFALL

“So far, these experiential zones are driving footfall into the store and giving travellers fun and exciting ways of engaging with the Shiseido brand and their best-selling product,” insists the brand.

 

 

Shiseido Travel Retail General Manager Asia Pacific Kenji Calméjane said: “We are thrilled to partner with another forward-thinking, innovative retailer in Tasa Meng, as we continue the global launch of the Shiseido Ultimune Power Infusing Concentrate, which has been revitalised based on 25 years of research.

 

“Not only does this product bring the benefits of skin defence and immunity, but also, through the #StrongSouls campaign, it spreads the message of strength and support to all travellers who pass through our outposts.”