Customisation trend in Asia ‘nailed’ expertly by Swarovski
By Charlotte Turner |
In partnership with DFS Group, crystal jewellery brand Swarovski will be offering in-store nail styling for the second year, in the run up to Christmas at T Gallerias in Hong Kong and Macau.
Swarovski is also offering a ‘dazzling’ Star Ornament crystal, that comes complementary with minimum spending requirements.
The exclusive promotion is available on selected dates in December at the T Galleria by DFS stores in Canton Road in Hong Kong as well as at City of Dreams and Shoppes at Four Seasons in Macau.
Karen Tse, Director, Travel Retail Asia Pacific, at Swarovski, said: “Female shoppers at Swarovski have traditionally taken a more subtle approach by opting for our classic crystal jewellery and iconic pieces.
“However, over the past year, we’ve observed the trend in travel retail shifting towards a desire for customisation and personal styling.
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“Our customers now want to create their own style so as to express their identity in a bold new way, and seeking a sales assistant’s advice has become an important step in the purchasing process. We’re thrilled that our partnership with T Galleria by DFS has empowered them to fulfil this aspiration.”
Swarovski will shortly be unveiling its flagship Fall/Winter Crystal Galaxy 2016 Collection with Brand Ambassador Karlie Kloss.
“Celebrating Christmas with a magical constellation of stars comet dust and enchanting icicle motifs, featuring a wide variety of styles that are edgy, yet feminine and easy to wear, enabling customers to showcase their personal flair in time for the festive season,” says Swarovski.
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