Malaysia Airports Holdings Berhad and Malaysia Design Development Centre (DDEC) have joined forces to showcase the richness of the country’s culture.

Launched ahead of Malaysia Day on 16 September, the HIMPUN campaign (6-30 September) displays the best of Malaysian fashion, craft delicacies and beauty products.

Accompanying these are live cultural performances, fashion talks and product demonstrations held on a daily basis.

Unveiled by Her Royal Highness Tengku Permaisuri Norashikin, The Tengku Permaisu of Selangor, HIMPUN provides local and foreign travellers with a cultural perspective of Malaysia through its products and activities.

FUTURE RETAIL COLLABORATIONS

Nazli Aziz, Malaysia Airports Senior General Manager for Commercial Services says he is confident the initiative with DDEC will add huge value to the shopping experience at KLIA.

“Creating a joyful Malaysian experience for travellers is central to what we do at Malaysia Airports,” he said.

“With millions of travellers passing through KLIA each month, campaigns like HIMPUN will enhance the total airport experience and offer a sense of place for travellers – where every interaction […] at our airports becomes an experience to savour the richness of Malaysian culture that is both positive and unique.”

Encik Abdul Rahman Mohd Saad, CEO of DDEC added: “HIMPUN will provide an opportunity for Malaysia lifestyle SMEs to promote their products in KLIA, thereby enabling their brands to have a wider exposure on both domestic and international levels.

“Additionally, this event will enable Malaysia Airports and DDEC to jointly assess the commercial viability of the participating brands with a view to potential future retailing activities at KLIA.”