BA and Tourvest partner with British brands to mark airline’s centenary

By Andrew Pentol |

Clive-Jones-Tourvest-Retail-Services

Clive Jones, Chief Executive Officer, Tourvest Retail Services.

British Airways in partnership with Tourvest Retail Services is partnering with several British brands to commemorate the airline’s centenary this year. Limited-edition food, drink and gift will all be available for customers to purchase.

Launched on the 1 May 2019, coffee drinkers can purchase a fully compostable coffee bag from London based roasters, CRU Kafe, which has developed an exclusive three bean blend. This will be available on short-haul economy flights.

In addition, the airline has launched a centenary edition afternoon tea including a scone, jam and clotted cream for a traditional cream tea experience in the air.

WORLD FIRST

In a world first, Edinburgh-based gin distillers, Pickering’s, has created a gin specifically developed to be enjoyed in the air. The 10-botanical blend is available on all short-haul flights and through the High Life shop as part of a trio pack.

Customers can also enjoy an English white wine straight from the Kent countryside as Chapel Down’s 2018 Bacchus is added to the inflight menu. The wine has been bottled exclusively for British Airways.

The airline is also launching a handcrafted, teddy bear by heritage bear-makers Merrythought. The collectible bear has been named Jarvis, after British Airways’ late museum curator, Paul Jarvis. Designed with an anniversary 100 emblem, Jarvis Bear is styled with a vintage scarf.

Customers, who can use Avios to purchase items on board via the British Airways app or with their Executive Club card, will have the chance to buy a heart-shaped locket by Wales-based jewellers, Clogau. This contains rare Welsh gold and is limited to only 100 pieces.

BA-Bottle-line-up

Edinburgh-based gin distillers, Pickering’s, has created a gin specifically developed to be enjoyed in the air.

Passengers seeking luxury products can purchase a limited-edition Mulberry Bayswatertote in ruby red with a cobalt blue lining and a limited-edition scarf in Mulberry’s signature tree pattern in bright navy. Both items have been created to mark the airline’s centenary.

Tourvest Retail Services has supplied and managed the airline’s duty service globally since 2012. In 2016, it not only secured a contract extension to continue managing the onboard duty free offer, but was selected to manage the carrier’s short-haul food and beverage service.

Jude Winstanley, Head of Ground Products, British Airways said: “We, together with Tourvest, our inflight retail provider, have searched the length of the country to find some of the best British brands to partner with for our centenary. We are delighted these limited-edition products will be available to customers on board this summer.”

Clive Jones, Chief Executive Officer, Tourvest Retail Services added: “We are proud of our association with British Airways, especially in this Centenary year. It is rewarding to see the result of the hard work undertaken by our new product development teams, to bring this British Airways exclusive range to life.”

British-Airways-Centenary-bear

A handcrafted, teddy bear by heritage bear-makers Merrythought is being launched to mark the airline’s centenary.

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