German confectioner Cavendish & Harvey is boosting appeal for its exclusive Snack Bag range with a new European airport campaign.

A tie-up with Heinemann Duty Free, which began on 1 August, highlights the 220g Snack Bags across most of the major hubs in a promotion that is both ‘mouth watering and eye catching at the same time’, says the brand.

Products include ‘All the best Fruit Drops’, ‘Finest English Caramel Fudge’, ‘Finest Belgian Eclairs’, and the ‘Finest Belgian Toffees’.

“This is a first for Cavendish & Harvey and underlines the strategic importance of travel retail as a strategic channel for the future,” a statement read.

DROPS SELECTION

Meanwhile, the family-run supplier is also introducing its travel retail exclusive Drops Selection.

Available in a 200g tin in two colourful lid designs, the new Drops Selection is described as the ideal souvenir for travellers looking to share a unique gift.

Due to launch officially next February, a pre-launch preview is planned at the upcoming TFWA World Exhibition & Conference in Cannes this October.