Glenmorangie’s golfing summer activation series

By Caroline Sargent |

Celebrating its product positioning as the ‘Spirit of the Open’ at the 143rd golf championship in July, Glenmorangie is teeing off a series of initiatives to drive innovation and consumer engagement in the travel retail whisky category this summer, by offering travellers unique golf experiences and whisky tastings at a number of UK airports.


Following the launch of Glenmorangie’s global campaign to find the world’s 18 greatest ‘Unnecessarily Well Made’ golf holes earlier in the year, the brand is continuing to invite golf and whisky lovers to vote for their favourite golf holes beyond the Open’s Royal Liverpool course at Hoylake.


Global ambassadors Tony Jacklin, Sir Nick Faldo and golf photographer David Cannon will choose the final winning 18 golf holes at the end of the summer, creating the ultimate ‘Utopian golf course’. Each voter is entered into a prize draw to win a VIP experience at the 2015 British Open, taking place at St Andrews.


Additionally, travellers through Manchester Airport will have the chance to try their hand at playing this year’s Open course through a state-of-the-art golf simulator from 10 July – 15 August. Players who manage to land their ball within 10ft of the hole will win a set of limited edition Titleist Glenmorangie golf balls, and those achieving a hole-in-one will be presented with a bottle of rare Glenmorangie Signet.


Tastings of Glenmorangie Original, 18 Year Old, Signet and Extra Matured La Santa, Quinta Ruban or Nectar D’Or will be offered on a limited basis to whisky lovers passing through Manchester, Liverpool Airport and Heathrow Terminals 3 and 5, with the bonus opportunity to win golfing accessories from the luxury Glenmorangie golf trollies.

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