The new Chase Distillery ‘All in the Chase’ advertising campaign, which celebrates the Chase business championing field-to-bottle spirits, is to make it travel retail Out-of-Home (OOH) advertising debut at London Heathrow Airport Terminal 2.

Chase Distillery, which celebrated its 10th anniversary in 2018 has launched its first advertising campaign so consumers can understand its ‘field-to-bottle’ story.

The ‘All in the Chase’ campaign is brought to life by a 70 second brand film, premium print advertising and OOH executions. According to the company, the film brings to life the ‘field-to-bottle’ story through a collage of stop-animated illustrations and photography, reflecting the craftsmanship of Chase’s hand-made products.

The film depicts stages of the production process. It shows potatoes growing and being harvested, being fermented into a base spirit and distilled into Chase vodka. It then shows the vodka being distilled with botanicals to make Chase’s range of signature gins.

At Heathrow T2, ‘All in the Chase’ is making its OOH debut as part of a six-week JC Decaux digital campaign. The campaign marks the launch of Chase Rhubarb and Bramley Apple Gin, as well as additional promotion of Chase’s core brands. These are Chase GB Gin, Chase Pink Grapefruit and Pomelo Gin.

The campaign is further supported by an in-store ‘Summer Garden Party’ activation within the World Duty Free store space and partnered with Fortnum & Mason where passengers can sample their field-to-bottle spirits from the Chase Land Rover sampling unit.

Andrew Carter, Managing Director, Chase Distillery said: “Our Chase portfolio of brands has built lots of exciting momentum in travel retail, as a strategically important channel for engaging with consumers with our ‘field-to-bottle’ activations.

“We are delighted to launch our ‘All in the Chase’ campaign at Heathrow Airport with partners JC Decaux Airport and World Duty Free.’

Steve Cox, Marketing Director, JC Decaux Airport added: ‘We’re delighted to offer an airport advertising platform to launch a brand as fresh and exciting as Chase, particularly when the creative execution is so appealing and the client has seized the opportunity to tailor and time specific copy to communicate with a key demographic group — passengers en route to China.’